Near-field communication (NFC) is a set of communication protocols that enables communication between two electronic devices over a distance of 4 cm (11⁄2 in) or less. NFC offers a low-speed connection through a simple setup that can be used to bootstrap more-capable wireless connections. Like other "proximity card" technologies, NFC is based on inductive coupling between two so-called antennas present on NFC-enabled devices—for example a smartphone and a printer—communicating in one or both directions, using a frequency of 13.56 MHz in the globally available unlicensed radio frequency ISM band using the ISO/IEC 18000-3 air interface standard at data rates ranging from 106 to 424 kbit/s.
The new NFC Forum 'Wayfinding Mark' was launched in 2021 to 'provide designers and product manufacturers flexibility'. There are two main variants of this for use with NFC tags - the 'directional' option and a 'simplified' version.
NFC Forum Wayfinding Mark
Both the simplified version (on the left) and the directional version (middle) have extra official 'instructional' variants with a hand/phone hovering over the icon.
The EMVCo contactless logo
In addition to the NFC Forum logo, there is also the Contactless Indicator logo from EMVCo. This is a very common mark that is typically used to indicate the ability to make contactless payments rather than perhaps interaction with an NFC tag.