The Streisand effect is an unintended consequence of attempts to hide, remove, or censor information, where the effort instead increases public awareness of the information. The effect is named for American singer and actress Barbra Streisand, whose attorney's attempt in 2003 to suppress the publication of a photograph showing her clifftop residence in Malibu, taken to document coastal erosion in California, inadvertently drew far greater attention to the previously obscure photograph. The effect exemplifies psychological reactance: where the desire to hide information instead makes its propagation more likely.
